Waterfront Properties’ Robert Thomson looks back on more than 30 years in the South Florida luxury real estate market.
Waterfront Properties and Club Communities owner, property mogul, and a veteran of the South Florida luxury real estate market, Robert Thomson reflects on his 30-year career and talks family, indoctrination, induction into Luxury Real Estate’s Billionaires Club, brokering yachts, and more.
Robert ‘Rob’ Thomson was indoctrinated into the world of luxury real estate at a young age. “I was an unwitting student in the Joan Thomson School of Real Estate,” he jokes.
In fact, it’s true that Robert Thomson picked up a number of the best techniques from his highly successful real estate professional mother as a child. Many of these techniques he still uses today, more than three decades later.
In the late 1980s, Thomson’s mother, Joan, changed the name of her existing real estate business to Waterfront Properties, deciding to truly specialize, as the name suggests, in Palm Beach County’s exclusive waterfront properties. Now known as both Waterfront Properties, and Waterfront Properties and Club Communities, it’s the same thriving company which, and since 2010, Robert Thomson now runs.
“You don’t realize how much you’re getting indoctrinated by how much is being absorbed into your brain when you listen to it your whole life,” reveals Thomson, “until you start doing it and you already know a lot of the answers.”
Self-declared matriarch Joan Thomson remains at Waterfront Properties, today single-handedly accounting for more waterfront real estate transactions than any other brokerage in the local area, from Boca Raton to Jupiter and Stuart, and priced from $250,000 to more than $50 million apiece. An integral part of Waterfront’s training team, Joan is an expert in schooling new agents in what—from the first contact to signed contracts—she and Robert call ‘the Waterfront way.’
“My mom is awesome,” says Rob. “She’s an incredible partner and continues to be a mentor, and, while she’ll never admit it, she’s a true real estate visionary,” he adds.
Early recruitment into the Joan Thomson School of Real Estate, it seems, has paid dividends for Thomson, who, in 2012, became the youngest agent ever to be inducted into Luxury Real Estate’s Billionaires Club. “Quite a testament,” he remarks, “to my mom’s mentoring!”
Today, under Robert Thomson, who places great importance on cutting-edge technology and a unique approach to online marketing, Waterfront Properties and Club Communities boasts more than 100 agents and brokers, regularly buying and selling homes worth tens of millions of dollars.
What’s more, the highly successful businessman is also the name behind Waterfront Yacht Brokerage, giving Waterfront Properties and Club Communities’ clients the option to further buy and sell ultra-luxurious watercraft alongside, or in addition to, their similarly luxurious homes and other properties.
“It just makes sense,” suggests Thomson of the sister venture, established alongside his boat captain, Joe Kelly, in 2015, “and is one of the main reasons why Waterfront Yacht Brokerage has been so successful.”
“Now,” he adds, wrapping up, “clients can sell or buy their home and boat through experts in both areas, all of whom are on the same team.”
Robert Thomson is a luxury real estate professional based in Jupiter, Florida. Robert ‘Rob’ Thomson is a managing partner and owner of Waterfront Properties and Club Communities and is co-owner of the Jupiter-based restaurant Shipwreck Bar and Grille. A keen philanthropist, Thomson is a regular volunteer with organizations such as the American Cancer Society and Big Dog Ranch Rescue, as well as Waterfront Properties’ own charitable organization, the Waterfront Way Foundation.
Real estate mogul Robert Thomson of Waterfront Properties provides a closer look at the business and his highly successful, decades-long career.
Owner of Waterfront Properties and Club Communities, marketed as the largest purveyor of luxury real estate in Palm Beach and Martin County, Robert ‘Rob’ Thomson is a true veteran of the South Florida property market, first entering the industry more than 30 years ago. A South Florida native, Jupiter resident Thomson offers a closer look behind the scenes at Waterfront Properties and shares further insight into his highly successful career.
At the helm of Waterfront Properties and Club Communities, Robert ‘Rob’ Thomson directs more than 100 real estate agents and considers himself something of a visionary within the industry. “If you continue to do what you’ve always done, you’ll only end up where you are,” he suggests. “My goal, therefore,” Thomson continues, “is to constantly Robert Thomsonevolve, and to be in line with any changes which are coming.”
“You have to be passionate about it, and not just trying to make an effort,” adds the real estate mogul, today responsible for in excess of $2 billion in lifetime sales.
Success, however, he says, did not come overnight. “There’s been no shortage of hard work and dedication,” Thomson explains. “It’s something of an education, and one which started when I was a boy, with my mother being one of the first realtors in the Jupiter area, primarily focused on the Jupiter Island market,” he goes on to reveal.
In 1987, Thomson’s mother, Joan, would change the name of her existing real estate business to Waterfront Properties, the company which today has evolved into Waterfront Properties and Club Communities, and of which Rob Thomson himself is now at the helm.
Asked what sets Waterfront Properties and Club Communities apart from the competition, Thomson quickly points toward the cutting-edge technology and unique online marketing model which the business employs. Thomson and Waterfront Properties and Club Communities have also agreed on exclusive affiliations with prestigious international real estate networks, such as Mayfair International Realty, based in the heart of London, England.
“Our commitment to cutting-edge technology, our unique internet model, and our global affiliations have, together,” Thomson suggests, “allowed Waterfront Properties to truly dominate the Palm Beach County and Treasure Coast luxury property markets.”
Branding is also incredibly important at Waterfront Properties and Club Communities, he says. “Much of our success also relies on having established ourselves as a brand in the South Florida luxury real estate market,” explains Thomson.
Indeed, Thomson’s visionary approach to business, technology, and branding have all seen Waterfront Properties win multiple, highly celebrated awards. “Such awards stand as a testament to what we do,” he suggests, “and demonstrate why we remain unmatched by anyone else in our market.”
Turning back to what he calls his learning experience, Thomson reveals that it’s often this, however, above all else, which keeps him ahead of the curve. “There’s no end to the learning experience, and the most important thing, for me,” he adds, wrapping up, “is to remember to keep on learning.”
Robert Thomson is a luxury real estate professional based in Jupiter, Florida. Robert ‘Rob’ Thomson is a managing partner and owner of Waterfront Properties and Club Communities. Rob Thomson is also the name behind Waterfront Yacht Brokerage, giving Waterfront Properties and Club Communities’ clients the option to buy and sell luxury watercraft alongside homes and other properties, and is co-owner of the Jupiter-based restaurant Shipwreck Bar and Grille. Thomson himself also happily resides in Jupiter and is the proud father of six children, two of whom currently work alongside him at Waterfront Properties.